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We realize that creating nutritionally rich products after a thorough R&D serves no purpose if they are unavailable to people from all walks of life. Our parent company, Genomelabs Bio, uses extensive R&D to create products that best serve our needs for wholesome life. Watch out for this space, as by the end of this year, we’ll have about 50 more white-labelled SKUs,” elaborates Suresh.Īt Fitday, we are a holistic nutraceutical company passionate about science. “Our parent company Genomelabs has spent several years researching these products to offer better quality options for the Indian population, like sports nutrition, Kids’ nutrition, Nutricosmetics, and Geriatric nutrition products.Ĭurrently, we have about 5000 SKUs, and Fitday has its flagship products in plant protein, plant-based meat, and Gummies. Dishes like VeganMeat biryani, spaghetti, sandwiches, dosa, and momos, may be made using this plant-based meat.Īlso, unlike other similar offerings in the market, Fitday®VeganMeat is not a frozen product. It can be used as fillings, pizza toppings, and gravy additions in any cuisine. This imitation meat is made from soy and natural ingredients and may be used in various recipes. What is unique about Fitday®VeganMeat is that it is curated with the Indian palate & cuisine in mind. Because meat substitutes often mimic the texture, flavour, look, and chemical features of specific varieties of meat, it is also consumed by some converts to fulfil their meat cravings,” explains Mr. Non-vegetarians and flexitarians wanting to lessen the environmental impact of meat production have expanded their appeal due to the global desire for sustainable diets. “Vegetarians, vegans, and persons who follow religious or cultural dietary prohibitions are increasingly turning to plant-based meats. The imitation meat craze appears to be driven by a rising number of health-conscious and ethically aware people who choose to be vegetarian or vegan. Vegans aren’t the primary consumers of plant-based meats. In terms of calories alone, plant-based meat is better than animal-based meat.

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Plant-based meat is increasingly becoming a feature of the vegan diet, in which people live a vegetarian lifestyle free of animal products. It is manufactured to taste, look, and feel like traditional meat from animal products. Plant-based meat is meat derived from plants. trends, we expect similar growth for plant-based meats in India.”

Suresh Raju, said, “Veganism is becoming more popular among consumers for health and ethical reasons, while vegetarian ingredients are becoming more popular among customers who want to prevent animal cruelty and consume sustainable food. Talking about the plans, the founder, Mr. The market is likely driven by increasing consumer interest in plant-based diets and heightened awareness of animal rights through various animal welfare organizations. It is predicted to increase at a CAGR of 19.3 percent between 20. The global market for plant-based meat was estimated at USD 5.06 billion in 2021.

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Mumbai, 16 th June 2022: Fitday.in, a nutraceutical start-up creating quite the buzz since it entered the market in 2020, announced that they are launching a series of products in the plant-based meat segment.